Google ads, for people already looking for you.
Google is the opposite of social advertising. Nobody is scrolling. Somebody has typed what they want into a search box, and the only question left is whose name they see first.
FromR599per month · priced in Rands · cancel anytime
What this channel is good at.
This is demand that already exists. Someone searching for a plumber at nine at night is not being persuaded to want a plumber. That makes Google the highest intent channel most local businesses can buy, and it is also why the words people type matter more than the picture attached to the ad.
Search
Text ads at the top of the results page. The bread and butter for any business people actively look for.
Display
Image ads across a very large network of websites and apps. Cheaper attention, used mostly to stay visible to people who already visited you.
YouTube
Video ads before and during other videos. Google owns YouTube, so it is bought and measured from the same place.
Maps and local
Where a search with local intent turns into directions and a phone call, which for many trades is the whole point.
And why it is harder than it looks.
You are bidding, not buying
Every search runs an auction. Your position depends on what you bid and on how relevant Google judges your ad and your page to be, which is not obvious from the outside.
Keywords go wrong quietly
Broad keyword settings will spend real money on searches that were never going to buy. Nothing warns you. It simply shows up as a budget that went nowhere.
The landing page is part of the ad
Google judges where the click lands, not only the ad text. A slow or vague page costs you both position and money.
Reporting is not the same as understanding
Google will happily show you clicks and impressions. Whether any of it turned into a customer is a separate question, and it is the only one that matters.
Fit
Who this usually suits.
- Trades and emergency services people search for by name
- Professional services with a clear, searchable offer
- Businesses competing against bigger names in the same town
- Anyone whose customers already know exactly what they need
In the platform
How AI Ad Engine handles it.
One login instead of three
Facebook, Instagram, Google and TikTok are launched and watched from the same dashboard, so you are not learning four different ad managers.
The AI writes the first draft
The AI Ad Launcher builds the campaign and drafts the ads, so the blank page is already filled in before you start editing.
Leads land somewhere
A CRM, pipeline tracking and lead management are included, so an enquiry from an ad becomes a record you can follow up rather than a notification you miss.
You can see what happened
Campaign reporting in one dashboard, in Rands, so spend and results sit next to each other.
Plans
Two ways to run it.
Scale
R599
Self-service · per month
For business owners who want a simple, affordable way to launch and manage powerful advertising themselves.
Dominate
R1,599
Done-with-you · per month
For businesses that want the technology plus hands-on help getting their advertising built, launched and moving in the right direction.
Advertising spend is separate. Your AI Ad Engine subscription does not include the actual advertising budget paid to Meta, Google or TikTok.
How is Google advertising different from Facebook advertising?
Google reaches people who are already searching for what you sell. Facebook and Instagram reach people who are not looking yet but match the kind of person who buys from you. Many businesses eventually use both.
Do I need a website to run Google ads?
You need somewhere for the click to land. A website is the usual answer, and Google also takes into account how relevant and usable that page is.
Is my Google ad budget included in the subscription?
No. Your AI Ad Engine subscription and your advertising spend are separate. The money for the ads themselves is billed to you by Google.
Can I advertise in one city only?
Yes. Google campaigns can be limited by location, so a business serving one metro does not pay for clicks from the rest of the country.
Do I need to understand keywords to get started?
No. AI Ad Engine is designed to simplify campaign creation and management. On the Dominate plan our team helps build and launch the campaigns with you.
The other channels.
Facebook & Instagram ads
Facebook and Instagram are one advertising system run by Meta, so a single campaign can appear on both. That is useful, and it is also why the setup screen has so many options that most business owners give up and press Boost instead.
TikTok ads
TikTok is where attention is cheapest, and where a lot of South African businesses still are not advertising. That gap is the opportunity, and it closes a little every month.
Versus a marketing agency
What you give up and what you get back when the retainer goes away.
Individual results vary. Past performance and customer case studies do not guarantee future results.