Facebook and Instagram
Facebook and Instagram ads, without living in Ads Manager.
Facebook and Instagram use Meta’s advertising system. Run one campaign across both, with control over who sees your ads and where they appear.
FromR599per month · priced in Rands · month-to-month
What this channel is good at.
Meta ads can introduce your offer to people while they scroll, before they search for it. Start with the customer, service area and offer, then test the message and creative against the enquiries in your CRM customer records.
Facebook Feed
A familiar scroll placement for local offers, service-area campaigns and products that benefit from a clear image or short video.
Instagram Feed and Explore
Visual feed and discovery placements that can share the same campaign. Useful when people want to see the product, venue or result before enquiring.
Reels, on both
Short vertical video across Facebook and Instagram. A clear opening helps people understand the offer before they scroll on.
Stories
Full-screen vertical ads between Stories. Useful for timely offers, reminders and simple routes to enquire or buy.
And why it is harder than it looks.
The setup has several layers
Campaign, ad set and ad each have their own choices. Keeping the objective, audience, budget and creative aligned takes care.
Targeting needs a clear service area
Locations, age ranges and audience signals can produce many plausible combinations. Start with who can actually buy from you, then learn from measured enquiries.
Creative still needs testing
Headlines, body copy, images and video give you several variables to test. One version rarely tells you enough about what customers respond to.
Boosting offers fewer choices
Boosting a post is a simplified route. A full campaign gives you more control over objectives, audiences, placements and measurement.
Fit
Who this usually suits.
- Local service businesses that need the phone to ring
- Shops and salons with something worth photographing
- Anyone selling to a whole town or suburb rather than one search term
- Businesses with a Facebook page that are ready to turn attention into enquiries
In the platform
How AI Ad Engine handles it.
Build with guidance
Start with your offer and customer, then use AI assistance to shape the campaign and copy.
Manage from one place
Keep this channel alongside your other advertising instead of opening another disconnected dashboard.
Track every enquiry
New leads enter the CRM, where conversations and next steps stay organised.
Follow performance through
See spend, enquiries and each lead’s progress towards a sale together.
Plans
Two ways to run it.
Scale
R599
Self-service · per month
For hands-on business owners who want to create, manage and track their own advertising from one place.
Dominate
R1,599
Done-with-you · per month
For businesses that want the full platform plus hands-on help to plan, build and launch their campaigns.
Advertising spend is separate. Your AI Ad Engine subscription does not include the actual advertising budget paid to Meta, Google or TikTok.
Questions
Facebook and Instagram, answered.
Something still unclear? Ask us before you subscribe.
Do I need a Facebook page to run Facebook ads?
Yes. Meta requires ads to run from a Facebook page. If you already have one you can use it as it is, and Instagram ads can run from the same setup.
Is my Facebook ad budget included in the subscription?
No. Your AI Ad Engine subscription and your advertising spend are separate. The money for the ads themselves is billed to you by Meta.
Can one campaign run on both Facebook and Instagram?
Yes. Facebook and Instagram are both Meta platforms, so a single campaign can be shown across both.
How is this different from boosting a post?
Boosting is a simplified route with fewer choices. A full campaign gives you more control over the audience, message, placement and measurement.
Do I need to be good at design to advertise on Instagram?
No. AI assistance helps shape the campaign and copy. On the Dominate plan, our team also helps build and launch the campaign with you.
The other channels.
Google ads
Google Search reaches people after they type a need into a search box. The job is to match their wording, location and next step with a relevant ad and landing page.
TikTok ads
TikTok places short vertical video in the feed people already watch. For a South African business, the question is whether the offer can be shown clearly in a format that feels at home there.
Versus a marketing agency
What you give up and what you get back when the retainer goes away.
Individual results vary. Past performance and customer case studies do not guarantee future results.